Digital Marketing & Advertsing

Explore the hottest news and trends in the digital marketing and online advertising industry.

June 5, 2024

#advertising

#eCommerce

#digitalmarketing

What Do Chase and Walmart Have in Common? Their Newest Product is Their Customers

What do Uber, Marriott, United, Chase and Walmart have in common? They're all launching the same new product: you!

May 26, 2024

#advertising

#digitalmarketing

Online Ads Boost Revenue and Productivity, New Study Confirms

Why are some companies more productive than others? It turns out, online advertising is among the top factors!

April 10, 2024

Gstaad Guy, a Masterpiece of Branding and Influencer Marketing

The Gstaad Guy's double life as Constance and Colton encapsulates the essence of modern luxury.

November 14, 2023

#Ai

#digitalmarketing

Ai & Marketing at SMG Swiss Marketplace Group

Ai is disrupting almost every industry, but I am a firm believer that marketing is one of the most impacted.

July 10, 2023

#advertising

#bigtech

Advertising is Just For “Unremarkable” Products. Or is it?

Jeff Bezos mentioned in 2009 that advertising was just for “unremarkable” products. 10 years later...

March 13, 2023

Performance Marketers, Will We Lose Our Jobs?

Ai is making the role of performance marketers redundant. Or is it?

March 6, 2023

#eCommerce

Livestream Commerce is at an Inflection Point. What's Next?

Although livestream commerce in the west is still experimental, a new industry is raising. Who will succeed?

January 22, 2023

4 Pros & Cons of Retail Media

Retail media is one of the biggest trends in online advertising for 2023, but it comes with risks for brands. Le't dive!

December 28, 2022

Alphabet and Meta's Duopoly in The Ad Market to End in 2023. Crisis or Opportunity?

Alphabet and Meta will no longer hold a majority share of the US online ad market for the first time since 2014.

October 19, 2022

#advertising

Merchant Media: The Future of Advertising

Marriott plans to monetise its 1st party data via an ad network, providing advertisers access to its guests TVs

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Giacomo Iotti

giacomo iotti

Marketing and Tech News & Ideas

Category:

Digital Marketing & Advertsing

What Do Chase and Walmart Have in Common? Their Newest Product is Their Customers

Online Ads Boost Revenue and Productivity, New Study Confirms

Gstaad Guy, a Masterpiece of Branding and Influencer Marketing

Ai & Marketing at SMG Swiss Marketplace Group

Advertising is Just For “Unremarkable” Products. Or is it?

Performance Marketers, Will We Lose Our Jobs?

Livestream Commerce is at an Inflection Point. What's Next?

4 Pros & Cons of Retail Media

Alphabet and Meta's Duopoly in The Ad Market to End in 2023. Crisis or Opportunity?

Merchant Media: The Future of Advertising