Ai is disrupting almost every industry, but I am a firm believer that marketing is one of the most impacted.
Jeff Bezos mentioned in 2009 that advertising was just for “unremarkable” products. 10 years later...
Ai is making the role of performance marketers redundant. Or is it?
Although livestream commerce in the west is still experimental, a new industry is raising. Who will succeed?
Retail media is one of the biggest trends in online advertising for 2023, but it comes with risks for brands. Le't dive!
Alphabet and Meta will no longer hold a majority share of the US online ad market for the first time since 2014.
Marriott plans to monetise its 1st party data via an ad network, providing advertisers access to its guests TVs
50% don't recall seeing an ad in the last 30 days, 55% buy from ads they've clicked on.
What a news, isn’t it? App Tracking Transparency (#ATT) has always been a “privacy-washing” move...
The latest earnings report from tech giants like Alphabet Inc. and Meta show slower-than-ever growth.