#digitalmarketing

June 5, 2024

What Do Chase and Walmart Have in Common? Their Newest Product is Their Customers

What do Uber, Marriott, United, Chase and Walmart have in common? They're all launching the same new product: you!

May 26, 2024

#advertising

#digitalmarketing

Online Ads Boost Revenue and Productivity, New Study Confirms

Why are some companies more productive than others? It turns out, online advertising is among the top factors!

April 10, 2024

#luxury

#fashionindustry

#digitalmarketing

Gstaad Guy, a Masterpiece of Branding and Influencer Marketing

The Gstaad Guy's double life as Constance and Colton encapsulates the essence of modern luxury.

February 15, 2024

#meta

#Ai

#digitalmarketing

Facebook Turns 20, But It’s a Walking Dead. Or, is it?

Is Facebook dead? Definitely not! It remains the most popular social media platform on earth. But it did change a lot.

January 21, 2024

#advertising

#digitalmarketing

#bigtech

Third-Party Cookies Are Going Away, So What?

There is confusion about the implications of the third-party cookie deprecation. Things will change, but only for some.

November 14, 2023

#Ai

#digitalmarketing

Ai & Marketing at SMG Swiss Marketplace Group

Ai is disrupting almost every industry, but I am a firm believer that marketing is one of the most impacted.

June 28, 2023

#digitalmarketing

#deepdive

#ideas

Berlusconi’s Legacy Can Be Found in TikTok

Berlusconi was a politician, an entrepreneur, even a mafia man. But his legacy can be found in modern online media.

March 13, 2023

#advertising

#digitalmarketing

#Ai

Performance Marketers, Will We Lose Our Jobs?

Ai is making the role of performance marketers redundant. Or is it?

January 22, 2023

#advertising

#eCommerce

#digitalmarketing

4 Pros & Cons of Retail Media

Retail media is one of the biggest trends in online advertising for 2023, but it comes with risks for brands. Le't dive!

All Posts

Giacomo Iotti

giacomo iotti

Marketing and Tech News & Ideas

Tag:

#digitalmarketing

What Do Chase and Walmart Have in Common? Their Newest Product is Their Customers

Online Ads Boost Revenue and Productivity, New Study Confirms

Gstaad Guy, a Masterpiece of Branding and Influencer Marketing

Facebook Turns 20, But It’s a Walking Dead. Or, is it?

Third-Party Cookies Are Going Away, So What?

Ai & Marketing at SMG Swiss Marketplace Group

Berlusconi’s Legacy Can Be Found in TikTok

Performance Marketers, Will We Lose Our Jobs?

4 Pros & Cons of Retail Media