Giacomo Iotti is a seasoned digital marketing expert with over 10 years of experience in the industry. He specialises in performance marketing, eCommerce, and web analytics.
In recent years, he developed a strong interest in Ai and its applications in marketing.
What started as curiosity quickly became a passion and eventually, deep expertise. This led to his current role in Ai Marketing at SMG Swiss Marketplace Group, a leading digital media company in Switzerland.
Giacomo is also an active voice in the digital marketing and Ai community. He regularly shares insights on LinkedIn and speaks at industry events and conferences.
Giacomo Iotti works as a Digital Campaign New Products & AI Lead at SMG Swiss Marketplace Group, a leading digital media group in Switzerland.
As part of the central marketing team, he advises all brands across the group on performance marketing and AI-related initiatives. His work focuses on driving marketing effectiveness and operational efficiency through technical innovation and the strategic use of AI.
He advises some of Switzerland’s top digital brands, including ImmoScout24, Homegate, Flatfox, Ricardo, Tutti, AutoScout24, and others.
You can read his full resume.
Giacomo Iotti commonly describes his life as a three-chapter story.
‍
Chapter 1: Italy & Music
Giacomo Iotti was born and raised in Parma, Italy.
Between plates of Parmesan cheese and Parma ham antipasto, he also discovered a passion for music. During his teenage years and early twenties, he dedicated himself to playing and studying music as much as possible.
Some of his proudest moments were performing in front of 150'000 people as opening act for Italian rock artist Luciano Ligabue and opening for English soul star James Morrison in Milan.
In 2012, Giacomo moved to Rome, where he began working in the movie and soundtrack industry. He composed music for short films and even succeeded in placing a song in a mainstream Italian comedy. His love for music has remained a constant throughout the years, but eventually, a new chapter was about to begin.
Chapter 2: Dublin & Digital Marketing
After a few years in Rome, Giacomo felt something was missing. Uncertain of what that was, he booked a one-way ticket to Dublin in search of new inspiration.
There, he found himself immersed in a vibrant music scene, live performances on every corner, thriving record stores, and regular concerts by many of his favorite artists.
However, Giacomo came to realize that music was meant to remain a personal passion rather than a profession. Drawing on his academic background in business and marketing, he began exploring opportunities in digital marketing.
What started as curiosity quickly became a passion. He immersed himself in the field, spending his free time learning, experimenting, and growing within the industry. The steep learning curve only fueled his motivation, helping him establish a solid foundation for a new career path.
‍
Chapter 3: Switzerland, Embracing The Journey
At the peak of the COVID pandemic, in the summer of 2020, he received an unexpected job offer from Zurich. He accepted twithout hesitation. He then moved to Switzerland has lived in Zurich ever since.
Despite the challenges that come with relocating, Giacomo considers it one of the best decisions he’s made. He reconnected with nature and embraced an active lifestyle, skiing in the winter and swimming in the summer. He believes that staying active and spending time outdoors has had a positive impact on his well-being.
Professionally, while the learning curve is no longer as steep as it was in Dublin, Giacomo continues to grow. He has expanded his skill set to include AI, project and people management, always driven by a passion for innovation, continuous improvement and a job well done.
‍
Chapter 4? Ai
Since the release of advanced AI reasoning models like OpenAI's O1 and Claude Sonnet 3.7 in 2025, Giacomo has recognised a major shift in the way we work. A true productivity revolution is underway, and he's fully embracing it.
Much of this website was built with the support of these AI tools, enabling him to complete tasks that once felt completely out of reach. With these new capabilities at his fingertips, a new chapter is just beginning!
Giacomo Iotti regularly shares insights on LinkedIn and on this website, focusing on AI marketing ideas, tips, news, and emerging trends.
His content often expands to cover broader topics in digital marketing and technology, exploring how their intersection shapes business and society at large.
He draws from trusted sources such as Benedict Evans’ newsletter, the Financial Times, The Economist, The Verge, Harvard Business Review and more, to ensure his perspectives are informed, relevant, and well-grounded.