From September 2026, I will be the Head of Marketing at Comparis, Switzerland’s leading online comparison platform. My mission is simple: grow revenue and profit.

Previously, I worked at SMG Swiss Marketplace Group, where I worked with leading Swiss online marketplaces such as ImmoScout24 and Ricardo.

For more details, read my full résumé.

I think of my life so far as a story in four chapters.

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Chapter 1: Italy and music

I was born and raised in Parma, Italy.

Growing up surrounded by Parmigiano Reggiano and Parma ham, I also discovered a passion for music. During my teens and early twenties, I spent as much time as I could playing, writing and studying it.

Two of my proudest moments were performing for 150,000 people as an opening act for Italian rock artist Luciano Ligabue, and opening for English soul singer James Morrison in Milan.

In 2012, I moved to Rome and began working in film and soundtracks. I composed music for short films and placed a song in a mainstream Italian comedy. Music has remained part of my life ever since, but my career was about to take a different direction.

Chapter 2: Dublin and digital marketing

After a few years in Rome, I felt something was missing. I couldn't yet name it, so I booked a one-way ticket to Dublin in search of a new direction.

There, I found a vibrant music scene, with live performances on every corner, thriving record shops and regular concerts by many of my favourite artists.

Over time, I realised that I wanted music to remain a personal passion rather than my profession. Drawing on my academic background in business and marketing, I began exploring digital marketing.

Curiosity soon became a new career. I spent my free time learning, experimenting and building practical skills. The more I learned, the more I wanted to understand—and that gave me the foundation for the work I do today.

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Chapter 3: Switzerland and the next step

In summer 2020, during the COVID-19 pandemic, I received an unexpected job offer from Zurich. I accepted it, moved to Switzerland and have lived here ever since.

Moving countries was challenging, but it remains one of my best decisions. I reconnected with nature and built a more active life, skiing in winter and swimming in summer. Time outdoors has improved both my well-being and my focus.

Professionally, I expanded beyond performance marketing into AI, project management and team leadership. I care about practical innovation, continuous improvement and high-quality work.

Chapter 4: AI marketing

The arrival of advanced reasoning models such as OpenAI's o1 and Claude 3.7 Sonnet in 2025 changed how I thought about AI. I saw that these tools could transform knowledge work, not simply automate isolated tasks. I embraced that shift and used AI to build much of this website and tackle projects that once felt out of reach.

AI chatbots are also changing how people explore the web and discover brands. I see this as a fundamental shift for marketing, not simply a new channel. I've spoken about it at the University of St. Gallen, the Digital Marketplaces Conference and RTB Days. Explore my public speaking engagements.

This is the chapter I'm exploring now: where technology, marketing and leadership meet.

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I share my research, experience and opinions on LinkedIn and on this website, mainly about marketing, AI, and the technologies reshaping both. I also write about broader leadership topics.

I read widely and verify claims against trusted sources, including Benedict Evans’ newsletter, the Financial Times, The Economist, The Verge, Axios, eMarketer and Harvard Business Review. My goal is to make complex change easier to understand without oversimplifying it.

I try to ground all my writing in what marketers and business leaders can take away and apply in practice.

When it comes to broader marketing topics, I often draw on the work of Byron Sharp and the Ehrenberg-Bass Institute for Marketing Science. In particular, I believe that despite all the technological change around us, the fundamentals of marketing are more relevant than ever. That means, for example, consistently attracting new customers and growing market share rather than obsessively optimising ROI across ever-smaller activities and audience segments.