Giacomo
Iotti

B2C digitial marketing

Giacomo Iotti, digital marketing & eCommerce, Headshot

I am an experienced B2C digital marketing manager specialised in performance marketing, eCommerce and web analytics.

When I am not in the office I love playing and composing music, skiing and writing on Linkedin about #businessnews, #digital and #work

Relevant Work Experience

Performance marketing manager

Aug 2020 - present
(1+ years)

zurich

Swiss Marketplace Group is the joint venture between TX Group and Scout24. It owns and operates the most popular marketplace & classifieds websites in Switzerland.

digital marketing executive & analyst

may 2017 - apr 2019
Apr 2020 - aug 2020
(2.5 years)

Dublin

Eason is the largest bookstore in Ireland. Its eCommerce website, Easons.com, is an essential part of the business delivering high profits and double-digit YoY growth.

Customer acquisition manager

may 2019 - Apr 2020
(1 year)

dublin

Takewalks.com is a world-leading provider of guided tours and experiences across the main tourist destinations in Italy, Europe and the US.

google ads specialist

mar 2016 - may 2017
(1+ years)

dublin

Arvato is a leading CRM outsourcing provider, having contracts with Google and other large tech companies.

Education

msc in Digital marketing

2016 - 2018
(evening classes)

dublin

music business post-graduate diploma

2013 - 2014
(class + internship)

rome

bsc in Businss & Marketing

2008 - 2012

parma

Conservatory of music

2007 - 2011

Parma

Certificates

server-side tracking & GA4 + Big Query

2021

SImmer by simo ahava

google search, shopping & display

2016-2017

google certification

Online Marketing and Digital Strategy

2016

The Institute of Commercial Management

english language, score 7.5

2016

ielts