Headshot of Giacomo Iotti, a B2C digital marketing manager who likes to write about digital news and trends.

Digital News & Trends

Sorry Kourtney Kardashian, fashion influencers & sustainability still don't mix

Sorry Kourtney Kardashian, fashion influencers & sustainability still don't mix

"Welcome to the fashion-influencer-to-landfill pipeline, where greenwashing abounds and nothing of meaning is said"

This article by The Guardian is just gold!

Yesterday, I talked about some great initiatives by fashion brands to tackle the infamous 3 Rs (re-selling, re-wearing and re-using).

Unfortunately, not everyone is on board and end up in cheesy greenwashing campaigns.

It is definitely the case of the combo Kourtney Kardashian + Boohoo.com.

"Welcome to the fashion-influencer-to-landfill pipeline, where greenwashing abounds and nothing of meaning is said."

The greatest subtitle ever, I love it haha

"Kardashian [...] has spent the last few years crafting a fashion-forward and health-obsessed personal brand. [...] Her content-meets-commerce lifestyle platform Poosh [...] offers all-natural hangover cures."

Uhmm... I guess she should start by giving up drinking, rather than giving "all-natural" cures to hangover, lol :)

And finally, the harsh bottom line:

What’s challenging is figuring out how people can still live in this way where it’s simple, and easy, and fast, and fun, but it doesn’t have a negative impact on people and the planet. Spoiler alert for everyone: you can’t."

Just as simple as that :(

Read more...
Sept 22
Reselling & recommerce: a new business model for fast fashion?

Reselling & recommerce: a new business model for fast fashion?

The fashion industry is moving in the right direction with initiatives like PrettyLittleThing MarketPlace...

I talked about it before in will second-hand prevail over ultra-fast fashion?

Now the (fast) fashion industry seems to be moving in the right direction.

PrettyLittleThing.com recently launched "PLT MarketPlace", its owned resale platform.

eBay just announced a strategic partnership with Reskinned, a very interesting startup in the field of clothing repair and resale.

Swiss running brand On launches Onward, an online trade-in programme.

Other great initiatives, also by eBay, are the "Imperfects Hub", a platform to purchase new items with defects for less, and the "Brand Outlet", where you can find out-of-season clothing.

More and more brands are embracing the re-commerce concept, as opposed to general second-hand selling.

Many of them also use the same marketing jargon.
Reskinned and PrettyLittleThing.com invite you to join the "movement" and call their used items "preloved".

Whether it's just marketing or facts, I like this "movement".

Although, not everyone is on board. I'll explain in tomorrow's post!

Read more...
Sept 22
What do consumers think of Amazon Ads?

What do consumers think of Amazon Ads?

50% don't recall seeing an ad in the last 30 days, 55% buy from ads they've clicked on.

What do consumers think of Amazon Ads?

➡️ Only 16% of Amazon shoppers are wary of ads.

➡️ 50% don't recall seeing an ad in the last 30 days.

➡️ 55% buy from ads they've clicked on.

➡️ 70% are okay with Amazon targeting ads by keyword searches or browsing and purchasing history.

Amazon Ads are ultimately search ads. The oldest, yet most effective advertising format.

Ais also betting on search ads, Pinterest too.

I wonder why Meta hasn't done it yet.

Native ads done well are the future of the industry. Away from ad blockers and privacy concerns.

read more: https://lnkd.in/erRwqPCk

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Aug 22
Apple will show more ads on your iPhone and Mac. How surprising!

Apple will show more ads on your iPhone and Mac. How surprising!

What a news, isn’t it? App Tracking Transparency (#ATT) has always been a “privacy-washing” move...

What a news, isn’t it?


App Tracking Transparency (ATT) has always been a “privacy-washing” move, rather than a genuine attempt at improving user experience.

The idea is that ATT stops apps from tracking user’s activity across OTHER apps. Which means that they can still track you across apps by the same developer.

For example, Facebook won’t track you when you watch videos on the YouTube App, but it will when you browse Instagram. The same way, Apple does track you when you browse Apple apps, or simply when you use an iPhone outside of third-party apps.

This is an extremely important detail.

Why? 🤔 Because now that ATT caused billion-dollar losses to rivals like Meta and Snap Inc., Apple will double down on online #advertising. How surprising :)

How? 🤔 By adding new ad placements across its properties like the App Store, the Today Tab, Apple Maps, Apple Books, Podcast, AppleTV+, and more.

Currently only in the News & Stocks apps, as well as in the App Store, online ads generate $4bln in annual revenue. The company wants to increase that to the double digits.

CEO Tim Cook is on board, calling the opportunity “great” in his latest earnings call. To be honest, this is great also for online advertising professionals like myself.

But it sounds ironic to anybody else.

Read more...
Aug 22
The streaming war doesn't seem to cool off

The streaming war doesn't seem to cool off

While Netflix is to add an ad-supported subscription tier soon, YouTube will re-focus on its paid subscription.

The #streaming war doesn't seem to cool off.

While Netflix is to add an ad-supported subscription tier soon, YouTube will re-focus on its paid subscription.

The Google-owned platform has a massive 2bn-user audience that is struggling to monetise. It makes less than $4 per user vs almost $8 of Meta.

This comes almost entirely from #advertising sales. But ad spend is slowing and it's hard to tell when it'll get back on track. Also, the task of moderating user-generated content is proving to be more and more complex.

So, considering that YouTube is becoming increasingly popular on smart TVs, the move towards streaming looks like a no-brainer.

Will we ever see a clear winner? Who will it be?

Read more...
Aug 22
Is Bitcoin the future of money we want?

Is Bitcoin the future of money we want?

Bitcoin requires more than twice the energy usage per year of Apple, Facebook, Google, Microsoft and Amazon combined.

"#Bitcoin requires vast amounts of #electricity to facilitate its transactions around the globe. More than twice the energy usage per year of Apple, Facebook, Google, Microsoft and Amazon combined. This demand has led cryptocurrency #mining companies to seek out the cheapest electricity possible, and it doesn't get much cheaper than #coal."

By design, Bitcoin mining requires more energy the more miners join the network, as every transaction needs to go through every "block" in the chain.

Since the war in Ukraine, the renewable energy research has been undermined by the short term needs of cheaper energy.

Bitcoin is definitely not helping.

Are we sure this is the “future of money” we want?

Read more here.

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Aug 22
Ever wondered why we call modern tech products "platforms"?

Ever wondered why we call modern tech products "platforms"?

Tech giants like to use this term for their products, as it “projects an aura of openness and neutrality.”

Ever wondered why we call modern tech products #platforms?
Airbnb is a “platform” where… Uber is a “platform” for…

When #tech giants like Google and Meta rose to fame in the '00, they were seen as the good guys.

They were supposedly brining people together and opening new opportunities for everybody.
 But the reality is that they were going to be large "for-profit" operations like anybody else before them.

Scholar Tarleton Gillespie argued that they used the term “platform” strategically.

The term originally had a specific technical meaning. A platform, or a base, for developers to build other applications on top of.

Tech giants liked to use this term for their products, as it “projects an aura of openness and neutrality.”

“They can present themselves as playing a supporting role, merely facilitating the interactions of others. But their control over the spaces of our digital life, and their active role in ordering such spaces, is obscured.”

“Platform isn’t just imprecise. It’s designed to #mystify rather than #clarify.”

It is a very interesting point of view.
Any thoughts? :)

Comment & share on Linkedin

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Aug 22
Have a look at this real-life blockchain project!

Have a look at this real-life blockchain project!

While all the hype about "making money with Bitcoin" comes and goes like a tidal wave, Presearch is...

"Bitcoin is the greatest distraction from the greatest disruption that is happening in financial services today." Cit. Jenny Johnson, Franklin Templeton CEO, talking to Bloomberg News.

I couldn't agree more.While all the hype about "making money with Bitcoin" comes and goes like a tidal wave, real-life blockchain projects are being developed. One that caught my attention is Presearch.

Presearch is a decentralized search engine running on the Ethereum blockchain that allows its users to earn rewards for every search they perform.

Place a query on Presearch, like you would do on Google, and earn up to 3 $PRE per day. Advertisers, in turn, can stake their $PRE to bid on keywords and show ads in the search results page.

Although the project is still in its infancy, the idea behind it could disrupt one of the most profitable business models in history, Search Advertising.

Will it ever happen?

Read more...
Aug 22
Once again, healthcare is the new gold rush for tech companies

Once again, healthcare is the new gold rush for tech companies

ByteDance joins fellow tech giants that are exploring ways to digitize the traditional health care industry.

Speaking of which… I talked about big tech and healthcare before.

"ByteDance joins fellow tech giants from Apple to Amazon that are exploring ways to digitize and disrupt the traditional health care industry."

Once again, healthcare is the new gold rush for tech companies.

Read more...
Aug 22
Healthcare is the next gold rush for tech companies

Healthcare is the next gold rush for tech companies

The entrance of #tech giants in this multi-billion market should benefit patients, but...

#Healthcare is the next gold rush for tech companies.

It's not the first time Amazon makes an acquisition in the health space. It acquired PillPack in 2018 and used it to launch its own online pharmacy, on top of developing Amazon Care, a telemedicine service.

The entrance of #tech giants in this multi-billion market should benefit patients, by digitising and simplifying the way they access health services.

This is not without risks. Just to mention a couple:

🚫 Healthcare should care about patients first rather than stock growth.

🚫 On top of knowing everything about our online behaviour, tech companies will now know about our health condition.

What other risks or opportunities can you think of?

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Aug 22
Will second-hand prevail over ultra-fast fashion?

Will second-hand prevail over ultra-fast fashion?

On the one hand, ultra-fast fashion is booming, with brands like SHEIN and ASOS.com. But on the other hand...

The fashion industry is at a crossroads.

On the one hand, ultra-fast fashion is booming, with brands like SHEIN and ASOS.com. But on the other hand, responsible buying is also getting momentum.

The global secondhand clothing market is expected to grow 130% by 2026, 3x faster than the global apparel market overall.

While for the past 10 years second-hand was dominated by general marketplaces, now brands and retailers are driving the next wave of growth.

In Europe, Zalando launched Zircle, an app for reselling clothes. Vinted is also among the market leaders.

We're seeing a shift from e-commerce to re-commerce. The same retailers who sold you a new apparel item via their ecommerce website, will now "re-commerce" the same item via the same website or a dedicated app.

Do you think second-hand will prevail over ultra-fast fashion?

And what about “traditional” fast-fashion like Zara and H&M?

Read more here.

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Aug 22