At SMG Swiss Marketplace Group, we successfully implemented Google Inventory Campaigns and achieved great revenue results thanks to it. In order to complete the project we partnered with Feedonomics, an enterprise feed management tool. I wrote a case study on their blog. Check it out!
At Takewalks.com the Black Friday sale lasted two weeks. Close to the end of the first week, on the Wednesday before the Black Friday, I realised the Google search ads’ performance wasn’t meeting my team’s expectations.
Implementing Google Analytics on a single page app website is tricky and definitely more complex than a regular implementation. In this case study, I'll show you how I did it.