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I talked about it before in will second-hand prevail over ultra-fast fashion?
Now the (fast) fashion industry seems to be moving in the right direction.
PrettyLittleThing.com recently launched "PLT MarketPlace", its owned resale platform.
eBay just announced a strategic partnership with Reskinned, a very interesting startup in the field of clothing repair and resale.
Swiss running brand On launches Onward, an online trade-in programme.
Other great initiatives, also by eBay, are the "Imperfects Hub", a platform to purchase new items with defects for less, and the "Brand Outlet", where you can find out-of-season clothing.
More and more brands are embracing the re-commerce concept, as opposed to general second-hand selling.
Many of them also use the same marketing jargon.
Reskinned and PrettyLittleThing.com invite you to join the "movement" and call their used items "preloved".
Whether it's just marketing or facts, I like this "movement".
Although, not everyone is on board. I'll explain in tomorrow's post!