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Online marketing | Digital news & Trends

Will second-hand prevail over ultra-fast fashion?

eCommerce
fashion industry
On the one hand, ultra-fast fashion is booming, with brands like SHEIN and ASOS.com. But on the other hand...

The fashion industry is at a crossroads.

On the one hand, ultra-fast fashion is booming, with brands like SHEIN and ASOS.com. But on the other hand, responsible buying is also getting momentum.

The global secondhand clothing market is expected to grow 130% by 2026, 3x faster than the global apparel market overall.

While for the past 10 years second-hand was dominated by general marketplaces, now brands and retailers are driving the next wave of growth.

In Europe, Zalando launched Zircle, an app for reselling clothes. Vinted is also among the market leaders.

We're seeing a shift from e-commerce to re-commerce. The same retailers who sold you a new apparel item via their ecommerce website, will now "re-commerce" the same item via the same website or a dedicated app.

Do you think second-hand will prevail over ultra-fast fashion?

And what about “traditional” fast-fashion like Zara and H&M?

Read more here.

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