Headshot of Giacomo Iotti, a B2C digital marketing manager who likes to write about digital news and trends.

Online marketing | Digital news & Trends

Sorry Kourtney Kardashian, fashion influencers & sustainability still don't mix

fashion industry
climate change
eCommerce
"Welcome to the fashion-influencer-to-landfill pipeline, where greenwashing abounds and nothing of meaning is said"

This article by The Guardian is just gold!

Yesterday, I talked about some great initiatives by fashion brands to tackle the infamous 3 Rs (re-selling, re-wearing and re-using).

Unfortunately, not everyone is on board and end up in cheesy greenwashing campaigns.

It is definitely the case of the combo Kourtney Kardashian + Boohoo.com.

"Welcome to the fashion-influencer-to-landfill pipeline, where greenwashing abounds and nothing of meaning is said."

The greatest subtitle ever, I love it haha

"Kardashian [...] has spent the last few years crafting a fashion-forward and health-obsessed personal brand. [...] Her content-meets-commerce lifestyle platform Poosh [...] offers all-natural hangover cures."

Uhmm... I guess she should start by giving up drinking, rather than giving "all-natural" cures to hangover, lol :)

And finally, the harsh bottom line:

What’s challenging is figuring out how people can still live in this way where it’s simple, and easy, and fast, and fun, but it doesn’t have a negative impact on people and the planet. Spoiler alert for everyone: you can’t."

Just as simple as that :(

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