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I'm Giacomo

Making sense of the AI Marketing revolution

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Portrait of Giacomo Iotti with short dark hair and brown eyes, wearing a dark turtleneck and a dark checkered blazer against a dark background.
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ā€œI work during the week and live on the weekends.ā€
I keep hearing this. How sad. šŸ˜”

 

Does it really mean we spend over half of our awake-timeĀ not living?

 

Fortunately, this expression never resonated with me.
ā€œWork-life balanceā€ isn’t a thing for me.

 

Because it assumes there’s a moment when work ends…
…and life magically starts.

 

I don’t have two lives.
I have one.

 

Work is just part of it.
Just like training at the gym.
Like meeting friends.
Like playing music.
etc.

 

Sure, IĀ practiceĀ work more actively during the week.
Just like I train mostly on weekdays.

 

Weekends are for quality time with loved ones.
But it doesn't mean I switch-off work and switch-on life.

 

In fact, some of my best ideas hit me during a relaxed Saturday.
An ad I see in the city, a random post on social media, a real-life experience, a conversation.

 

So when does ā€œworkā€ really end?

 

If work means being green on Slack, then yes, it stops on Friday also for me.

 

But when you truly love what you do, work is much more than a string of emails and notifications. In fact, they often disrupt the real work.

 

Now, I know I’m lucky.

 

- I’m an employee.
IĀ canĀ slow down outside office hours. Many self-employed people can’t.

 

- I love what I do.
If you hate your job, of course the weekend feels like freedom. I’m grateful I’ve never felt that.

 

- It never gets boring.
Ten years in the industry, and it still feels like day one.

 


Who else feels the same?