Public Speaking & Media
I am a frequent speaker at marketing events and conferences. I regularly share actionable, technical insights on performance marketing, while also exploring the broader implications of artificial intelligence on marketing and business.
Over the past couple of years, I have focused heavily on the AI Marketing revolution. My talks and posts help marketers and business leaders understand and navigate the shifting landscape.
In particular, I often discuss how AI is fundamentally reshaping the consumer journey and the way people discover and interact with brands.
I am available for both virtual and in-person speaking engagements. To learn more about my topics and book me for your next event, feel free to contact me on LinkedIn.
At RTB Day Berlin 2026, I joined two European experts from online retail and consumer businesses for the panel “AI in Marketing, No Hype: What We Actually Use and What We Don’t”. We compared the AI applications we use in practice, the ones we avoid and the lessons from putting them into real workflows—without the buzzwords.
At the Digital Marketplace Association Conference in Zurich, I led a workshop on how AI is reshaping the consumer journey—from browsing and clicks to AI conversations and “zero-click” experiences, where people get answers without visiting a website. Participants applied the shift to real examples from their own marketplaces and brands.
In this TRKKN webinar, I explained how Google’s Search Ads 360 uses automation across campaign creation and bidding. I covered Templates and advanced bidding strategies, showing how search marketers can scale eCommerce advertising while retaining control over campaign structure and inputs.
At the University of St. Gallen’s Best Practice in Marketing programme, I explored how AI is changing the consumer journey—from search and recommendations to chatbot conversations. I explained what this means for how people discover information, compare options and interact with brands, then outlined practical implications for marketers. The session formed part of the second “AI-Driven Marketing: Continuing the Journey” workshop.
At SMX London 2024, I presented a practical guide to Templates in Google’s Search Ads 360. I showed how search marketers can use the feature to create and scale product-specific campaigns for large eCommerce catalogues more efficiently.
At Swiss Marketplace Group’s internal Digital Days, I presented how our marketing team was using AI across real workflows, from image and video creation to automated media buying. The focus was practical: identify where AI could save time and improve execution.
At TX Conference 2021, I explained how inventory management campaigns can generate large numbers of Google Search ads from a product database. I broke down the workflow and showed how data-driven campaign creation can make large accounts easier to scale and maintain.
At TX Conference 2020, I presented the feed-driven paid-search system I built for Easons.com. It used product and traffic data to generate ads at scale with up-to-date titles, prices, stock levels and demand trends—addressing the limits of standard Dynamic Search Ads in a fast-changing eCommerce catalogue.
