Led a workshop on how AI is reshaping the consumer journey; from browsing and clicks to AI-driven conversations and the rise of the “zero-click” experience. It’s a seismic shift that is already affecting nearly every online business. The discussion was highly engaging, with participants sharing their perspectives on the topic as well as real experiences from their own brands.
Webinar on Google Search Ads 360 and why it stands out as the leading search ads platform in the age of AI. From templates to advanced bidding strategies, every feature is designed to harness AI-driven automation and scale search advertising to the next level.
Speaking at the University of St. Gallen within the Best Practice in Marketing program. My talk explored how AI is reshaping the consumer journey, from browsing to chatbot conversations. The session uncovered how AI-driven search, recommendations, and conversations are changing how people find information, evaluate options, and interact with brands. Finally I gave suggestions on how marketers should approach this shift.
My session was part of the Management Focus Group: AI-Driven Marketing: Continuing the Journey, 2nd workshop.
SMX London—together with its sister conferences in Munich and Berlin—is one of the largest search marketing events in the world. This talk focused on the new Templates feature in Google Search Ads 360 and how search marketers can create and scale search ads efficiently for their eCommerce businesses.
Internal presentation at SMG Swiss Marketplace Group on how our marketing team is using AI to improve efficiency across workflows; from image and video creation to AI-driven media buying.
