đ¨Â Breaking: OpenAI is adding Shopping to ChatGPT.
RIP Google Shopping?
It was only a matter of time, especially after Perplexity made a similar move last year.
Details are still unclear, but according to Adam Fry, it will be âa shopping experience thatâs more personalised and conversational, rather than keyword-focused.â
That one sentence says everything about where AI chatbots are heading.
ChatGPT is not, and never will be, a search engine.
Itâs a personal assistant.
In this case, a personal shopper.
And just like a real human assistant, it wonât find products based on keywords, rankings, or affiliate deals (at least an honest assistant đ ).
đĄ It will recommend whatâs actually best for YOU.
With new features like "saved memories" and "chat history", ChatGPT already knows you better than anyone else, Google included.
Unlike Perplexityâs âBuy with Proâ, you wonât be able to checkout inside GPT. Instead, it will redirect you to the merchant's site.
Good news for retailers and publishers, at least for now.
Also, no sponsored products yet.
But how long until that changes?
OpenAI is chasing a massive revenue target:
đ $125 billion in revenue by 2029 (vs <$4 billion today).
Ads seem like the most logical next step.
Long live the ad-supported internet and performance marketing!
