Hey👋,
I'm Giacomo

Sunday thoughts: young graduates are screwed. 😬

Go into tech?
Big Tech is cutting jobs.

Public sector?
Less prestigious than it used to be.

Engineering?
Innovation is happening in China.

Law?
AI is already writing contracts and summarising lawsuits.

Journalism?
Don’t even think about it.

In 2024, only 80% of Stanford business graduates had a job three months post-graduation.

In 2021, it was 91%!

I know what you're thinking. It's AI's fault!
Well, kind of...

The wage premium for graduates has been declining for over a decade, long before ChatGPT.

Reality is,
companies don’t need as many qualified people as they used to.

Most office jobs are now standardised, automated, almost robotic.
(I wrote about this last Sunday)

Anyone can do them.
And ironically, the less qualified, the better.
Less ambition, less resistance to "robotic" tasks.

Meanwhile, universities are offering increasingly niche degrees, often disconnected from job market demand.

The goal? More students, even though many were not supposed to be there.

Now AI is pouring fuel on this fire.
If tasks are repetitive anyway, why hire humans at all?

🇺🇸 In the US
college enrolment dropped 5% between 2013 and 2022.

🇪🇺 But in Europe
it went the other way!

"In France the number of students went up by 36%; in Ireland by 45%. Governments are subsidising useless degrees, encouraging kids to waste time studying."

📌 I don't think studying is a waste.
But the cost-opportunity of studying vs gaining work-ready skills has never been more critical, especially in light of AI.

All problems of Italy summarised in one chart 😔

20% of GDP comes from rentiers instead of work and value creation.
It's honestly insane!

Other western countries are not far off.
US's inheritance flow is at over 10% of GDP.

Ireland seems to be an exception, I guess due to the massive influx of corporate tax from Big Tech that inflates the country's GDP.

At the end of the day,
why working your ass off when you can have an excellent quality of life for free?

Until it lasts...

Good luck to rentiers in the age of AI.

Mark Zuckerberg earns a salary of $1 per year.

Not $1M.
Not $1K.
One. Single. Dollar!

Also,

Zero bonus.
Zero stock.

Poor guy!

But wait… he received $27.22 million in company perks in 2024 😅
Security, private jets, and "other necessities" paid by Meta.

Honestly?
I’d happily take a $1 salary too if my employer covered $27m worth of my living expenses 😂

A great reminder that salary ≠ total compensation.

The other day I read a post from Mary Mellor Clark that really made me think.

It asked a simple but powerful question:

What if you were starting with AI from zero today?
Where should you start from?

When GPT launched, I immediately knew it was a revolution in the making.
But honestly, it took me at least another year before I could really integrate it into my daily work and life (as a busy human ☺️)

So if you’re a marketer starting from scratch with AI, here’s exactly what I’d do:

1. Subscribe to GPT Plus ($20/month)

2. Go to Settings > Personalisation, turn on all features.

3. Activate and update all custom instructions.
Tell GPT who you are, what you do, and how you want to use it. Be specific.

4. Start simple: edit some marketing copy.
Take a draft and ask GPT to turn it into a nice copy.
Make several tries (no magic wand here, just trial and error).

5. Once you're happy with the results, use the final prompt to build your first Custom GPT to edit marketing copies.

6. Once you’re comfortable building a custom GPT, build many more!
- One for images in a certain style.
- One for images in a different style.
- One for editing social media posts.
- One for editing blog posts.
- One for brainstorming marketing ideas.
...and more!

You'll soon realise your custom GPTs will become part of your daily routine.

7. Create projects.
Projects are essentially folders, ideal to organise your chats.
You can give custom instructions that apply to all chats inside a project.

For example, Mary Mellor Clark wants to play around with vibe-coding websites and apps.
Create a project for each app you want to build.
Describe your project in the custom instructions before starting.

8. Tell GPT you're a total beginner and let it guide you step by step.
From setting up GitHub to writing code etc.
Don't leave anything unsaid, ask as many questions as possible.

9. Use the model o3 (limits apply).

10. Once GPT has become part of your daily life, you can start exploring other Ai marketing tools like HeyGen, Runway and the majestic Google Veo3 ($250/month!!)

Do you agree with these steps?

This is INSANE! 🤯

‍

POV Mark Zuckerberg calls you on the phone to offer $100M in cash.

Plus, over $100M/year as salary.

‍

Zuck himself made $27.22M in 2024! 😅

‍

When we discuss how Ai is changing the job market, well this is a paradigmatic example.

‍

Not sure such compensations ever existed before.

I love ChatGPT, but Google is catching up. Fast!

Gemini can now create editable charts directly in Google Sheets.

This is a big deal 🤯

I used to:
- Upload spreadsheets to ChatGPT (sometimes Claude).
- Ask it to analyse the data.
- Generate charts inside chat.
- Paste it as an image where needed.

Not anymore!

Now, I just open the Gemini panel in Google Sheets, ask for a chart, and boom, it's there. Inserted directly into the sheet.

And it's fully editable 🚀

No pasting, no switching tools.

When it comes to Google and AI, "wait for it" has always been the mantra.
Well... we might be very close now!

PwC just released a deep-dive on the job market in the age of AI.

Spoiler: it’s not as bad as you think.
In fact, it's better.

They bust a few popular myths on AI and work.

I’m skeptical about some of their findings,
but the key takeaway is hard to ignore:

💡 Jobs and sectors more exposed to AI earn over 50% higher wages, are more productive, and deliver stronger profits.

Meanwhile, more traditional roles that are naturally slower (or unwilling) to adopt AI will fall behind.

So, AI will not directly replace workers.
It will just push companies and roles that don’t adapt out of the market.

It's simple math:
If someone is 3x faster, 3x more productive, and 3x more profitable...

…they win.

The rest will be left behind and eventually pushed out.

This is OpenAI’s answer to Google’s latest AI push.

Connectors in ChatGPT. Why they’re a game-changer 👇

ChatGPT can now plug directly into enterprise tools like Google Drive, Microsoft OneDrive, Gmail, Hubspot and more.

Imagine running a deep research across your company’s ENTIRE knowledge base, without ever leaving the chat conversation!

You don't have to imagine!
Just go to your settings and select "Connectors".

ChatGPT is moving up the enterprise stack and it wants to become THE Ai tool for work.

But don’t forget, it’s also the world’s most popular consumer Ai app. By far.

Consumer + Enterprise = 🔥💣

🟢 Available worldwide on Team and Enterprise plans (just ask your admin).
🔴 Not yet live in the EU for Plus and Pro users.

Anyone who's tried it already?

NotebookLM is the most underrated Ai tool out there.

Its new Mind Map feature is mind blowing!

1. Upload a document, even 400-page reports.
2. Click on Mind Map.
3. Explore the content in a structured flow chart.
4. Deep-Dive on the topic you're interested in.

Imagine you need to craft a presentation about a complex topic.

Not only you'll find it easy to navigate the content,
you'll also get a visual representation of it,
ready to use in slides!

Benedict Evans asks why Daily Active Usage for AI chatbots is so bad.

Just a matter of time or a product problem? I have another hypothesis 👇

Price. 🫰

I see teenagers using ChatGPT for homework, online searches and more often, for personal advice. Be it relationship advice, emotional support, life decisions, and more.

When teenagers embrace a technology, you know it's a cultural shift in the making.

But they can't afford the monthly subscription.
$20/month is a lot of money for a teenage student.

The free version of GPT and other chatbots is usually very limited.

Clearly they cannot use it as heavily as they wanted.

This is the "product" problem.

ChatGPT has the potential of becoming a daily companion to teenagers and adults, just like Instagram and TikTok are.

(I argued ChatGPT is booming a social media in a previous post).

But not for $20/month. That's more expensive than Netflix!

The solution?

Free with ads.

I’m 100% convinced that’s where the AI chatbot industry is headed.

Once that happens, we'll see irreversible mass adoption.

The platform shift will be completed.
The same way it happened with Google first and social media later.

Any thoughts?