Marketing as we know it is dead. ⚰️
RIP clicks.
RIP traffic.
RIP cookies.
RIP attribution.
RIP user targeting.
RIP marketing ROI?
So who's the killer? 🕵️
You'd think Ai.
And you'd be right. But...
the truth is,
Ai just joined a crime scene that was already crowded.
Social platforms and Google killed clicks long before ChatGPT.
They don’t want you to leave their walled gardens.
And when you do, they hide referral info.
Ever heard of “dark social”?
GDPR and privacy regulations buried cookies and tracking years ago.
Marketing attribution?
Let’s be honest. It never really worked.
Last-click was a lie, and by the time better models arrived, it was already too late.
Now, AI is simply accelerating the inevitable.
ChatGPT and Google's AI Overviews are designed to keep you within the walls of a single conversation.
They often handle entire purchase journeys without sending ANY traffic.
Attributing sales to Ai conversations without traffic is virtually impossible.
We're left with lot of open questions and very few answers:
- How do we target users within Ai conversations?
- How do we target users who opt out of tracking?
- Do we even need to "target" users??
- How do we measure ROI without traffic and clicks?
We're at the beginning of a whole new era of marketing!
Who will find the answers first, will win.
