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I'm Giacomo

Thanks for reading my daily (human) curation of AI and marketing ideas

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🚀 Just show up.

 

That’s it. That’s the game.

 

Google’s landmark Messy Middle research found something unexpected:

 

👉 30% of consumers will pick you over their favorite brand…
Simply because you showed up, as a possible alternative.

 

That was back in 2020. An eternity ago.
Yet in the age of AI, it’s more relevant than ever.

 

Why?
Because when people chat with AI bots, they’re shown options.

 

And the moment your brand gets mentioned, you suddenly have a 30% chance of being chosen.

 

Even if the consumer was thinking of someone else!

 

That’s the power of showing up.

 

Where?
Everywhere!

 

Across forums. Socials. Reviews. Search. Industry publications.

 

Because the more you show up, the more likely AI will recall you.

 

đź’ˇthat recall alone is enough to swing 30% of consumers.

 

Bar chart showing preference transfer from first to second choice brands.