Hey👋,
I'm Giacomo

Thanks for reading my daily (human) curation of AI and marketing ideas

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Sunday thoughts:

 

Working in marketing doesn’t feel like work.

 

This week I was talking to friends in different industries, and I was struck by how much “boring” work fills their days:

 

• Daily 9am standups
• Structured “agile” routines
• Clearly defined tasks
• Endless slides
• Jira updates
• Annoying clients

 

For me, it’s the opposite.

 

No rigid tasks, no daily meetings.
Every day looks different.

 

One day I might spend hours on Slack and meetings. The next I’m deep-diving into a new AI trend.

 

Almost every week there’s something new in digital marketing that I need to explore.

 

And that’s what I love.

 

It reminds me of my music days:
hours spent experimenting with sounds, learning new riffs, chasing inspiration etc.

 

I loved it,
but I had no clear structure, and maybe that’s why I never became good enough.

 

Is it the same happening now in my marketing career?

 

Hard to say.

 

But here’s what I know for sure:

 

Waking up not knowing how the day will unfold gives me motivation.

 

It keeps my passion alive.

 

And considering I now get paid for what feels like play...

 

whatever I’m doing seems not to be that wrong. ☺️

 

Curious,
are there other marketers who feel the same way?