Forget backlinks: why mentions matter in AI-driven SEO
Forget backlinks!
SEO in the age of AI is not about links.
It’s about mentions!
So what matters?
Your brand being mentioned online.
Unsolicited.
That means outside of a marketing context:
- a Reddit user recommending you.
- a comment thread dropping your name.
Even someone Googling your brand directly is good enough!
Not shady backlinks. Not hacks. Not shortcuts.
We’ve “nerdified” marketing for too long.
Now it’s time to get back to fundamentals:
👉 Real PR.
👉 Real brand building.
👉 Real conversations.
That’s what LLMs actually pick up.
Yet,
way too many marketers, even here on LinkedIn, are still in denial.
When they'll finally get it, it'll be too late.
