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Giacomo Iotti
Ai Marketing | SMG Swiss Marketplace Group
June 30, 2025
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why-your-brand-s-invisible-to-ai-chatbots-and-how-to-fix-it

Are you a marketer worried about brand visibility on AI chatbots?

 

Then stop scrolling now👇

 

Only 14% of top brand mentions are consistent across ChatGPT, Perplexity, and Google AI Mode.

 

One AI strategy?
Think again. 😂

 

GEO, Generative Engine Optimisation, is still early days, but it’s time to take it seriously already.

 

🛠 Tools like Ahrefs Brand Radar show you how different AI chatbots actually see your brand.

 

↳ ChatGPT Search prefers licensed sources.
You better be mentioned in the Financial Times. 😅

 

↳ Perplexity and Google AI Mode behave more like classic search engines.
But don’t be fooled, training bias still shapes what they surface.

 

That’s why understanding how LLMs “think” is becoming critical.

 

How do tools like Brand Radar track this?
They literally prompt chatbots millions of times, then analyse the responses.

 

Ever wanted to find out how LLMs actually think?

 

Get a GEO tool!