What do consumers think of Amazon Ads?
➡️ Only 16% of Amazon shoppers are wary of ads.
➡️ 50% don't recall seeing an ad in the last 30 days.
➡️ 55% buy from ads they've clicked on.
➡️ 70% are okay with Amazon targeting ads by keyword searches or browsing and purchasing history.
Amazon Ads are ultimately search ads. The oldest, yet most effective advertising format.
Ais also betting on search ads, Pinterest too.
I wonder why Meta hasn't done it yet.
Native ads done well are the future of the industry. Away from ad blockers and privacy concerns.
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