The streaming war doesn't seem to cool off
![While Netflix is to add an ad-supported subscription tier soon, YouTube will re-focus on its paid subscription.](https://cdn.prod.website-files.com/62b86a86e328a0dbe2ff31bb/6305ded1b38e94b28b32d58d_The%20streaming%20war%20doesn%27t%20seem%20to%20cool%20off%20-%20600%20x%20180.jpg)
![The streaming war doesn't seem to cool off](https://cdn.prod.website-files.com/62b86a86e328a0dbe2ff31bb/6305decde49ceee9ec0af797_The%20streaming%20war%20doesn%27t%20seem%20to%20cool%20off%20-%20600x400.jpg)
The streaming war doesn't seem to cool off.
While Netflix is to add an ad-supported subscription tier soon, YouTube will re-focus on its paid subscription.
The Google-owned platform has a massive 2bn-user audience that is struggling to monetise. It makes less than $4 per user vs almost $8 of Meta.
This comes almost entirely from advertising sales. But ad spend is slowing and it's hard to tell when it'll get back on track. Also, the task of moderating user-generated content is proving to be more and more complex.
So, considering that YouTube is becoming increasingly popular on smart TVs, the move towards streaming looks like a no-brainer.
Will we ever see a clear winner? Who will it be?
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