The online advertising industry is under pressure, for the first time in 12 years
The latest earnings report from tech giants like Alphabet Inc. and Meta show slower-than-ever growth. Meta even decreased revenue YoY for the first time ever.
The online advertising industry is under pressure, for the first time in 12 years.
Why?
đźš« Brands are reducing marketing spend in line with a slower market.
đźš« The privacy crackdown is damaging online ads' efficiency.
Is this a threat to digital marketers like me?
I would argue it's not: while the main players seem to be struggling, new ones are joining in.
âś… Amazon Ads is gaining momentum.
âś… Apple is heavily pushing its Search Ads product.
âś… TikTok is taking users away from Instagram and ad revenue with them.
âś… Netflix will soon sell ads via Microsoft, unlocking its immense inventory.
âś… Spotify is also growing, showing the power of audio ads.
Not to mention the metaverse and the opportunities it will bring.
Online advertising will just evolve, not stop.
