The latest earnings report from tech giants like Alphabet Inc. and Meta show slower-than-ever growth. Meta even decreased revenue YoY for the first time ever.
The online advertising industry is under pressure, for the first time in 12 years.
Why?
🚫 Brands are reducing marketing spend in line with a slower market.
🚫 The privacy crackdown is damaging online ads' efficiency.
Is this a threat to digital marketers like me?
I would argue it's not: while the main players seem to be struggling, new ones are joining in.
✅ Amazon Ads is gaining momentum.
✅ Apple is heavily pushing its Search Ads product.
✅ TikTok is taking users away from Instagram and ad revenue with them.
✅ Netflix will soon sell ads via Microsoft, unlocking its immense inventory.
✅ Spotify is also growing, showing the power of audio ads.
Not to mention the metaverse and the opportunities it will bring.
Online advertising will just evolve, not stop.
