Headshot of Giacomo Iotti, a B2C digital marketing manager who likes to write about digital news and trends.

Online marketing | Digital news & Trends

Italy turns right: some thoughts

ideas
Hard right Giorgia Meloni wins Italian elections. Some thoughts I share with author Roberto Saviano.

Some of you may know that yesterday, Italy turned right.

My very favourite author, Roberto Saviano, writes for The Guardian.

Beautifully written article, simple yet effective analysis on what’s happening and what might come next.

"The danger arises for Europe because Italy has always been a laboratory".

Very true.

"Italy had Mussolini before Hitler [...] Italy had Berlusconi before the US got Trump".

"after years of Berlusconi misrule, Italy produced the Five Star Movement, the first populist party led by a comedian, before the rest of Europe caught up".

The following lines are key to understanding what's happening: "Her speeches [Giorgia Meloni's] play on the need for identity, on the very human fear of being marginalised or going unrecognised"

Identity, marginalised and unrecognised are the most topical keywords of our time.

The west is running fast, technology radically changed the world in a span of a single generation. But it is also getting older, with fewer people effectively understating this technology. At the same time, the same technology that changed our lives for the better, is causing our youth to feel lost (the negative effects of social media on kids etc). More and more people are not catching up, they are being left behind and "marginalised".

I was reading another article by the Financial Times about Dublin's real estate post covid: "Graduates working for big tech companies can command starting salaries of €80,000 [...] But that is soon eaten up by rents for new waterfront apartments in Docklands, with two-beds costing €2,000-€10,000".

Certainly not the kind of graduate I was, and definitely not the kind of apartment I was renting when living in Dublin. It seems like it was just me though.

So, was I being marginalised? am I being left behind? I can't help but feeling this way.

Another keyword I find in the Saviano's article is ambiguity: "Meloni appears the most dangerous Italian political figure not because she explicitly evokes fascism [...], but because of her ambiguity."

Nowadays, few people take a clear side. It's all liquid, ideas change at the same pace of technology. This is obviously very dangerous.

Now it's on us to tell the good from the bad, the right from the wrong, and stick with it.

Not an easy task, for sure.

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