Google Search is in free fall.
Market share keeps declining in Europe 👇
AI Mode is a last-ditch attempt to bring back users who inevitably moved to Ai chatbots.
But it'll be a tough endeavour.
It's not just about delivering better Ai answers.
It's about acknowledging a fundamental shift in user behaviour.
We're moving from a 30-year old keyword-based search experience to a conversational one.
In this new world, ChatGPT and Perplexity are the clear leaders.
They're winning not because they give better answers than Google (they probably don’t), but because users treat them like confidants instead of tools.
It's not just brand loyalty. It’s intimacy.
Was watching a news segment where Italian teens were asked if they’d turn to their parents to talk about emotional issues.
Most said no.
When asked who they do talk to then, many answered ChatGPT! 😳
Ai chatbots have become life companions, who know us better than anyone else. Yes, even better than Google or Meta at this point!
Switching to a new Ai companion is like breaking up with our partner.
Many will simply stick to GPT and never go back to Google. Full stop.
The cherry on top,
both GPT and Perplexity have launched a Google Shopping clone, targeting the most valuable internet users, those who are ready to make a purchase.
This is a direct attack at Google's most valuable revenue stream!
I tried GPT Shopping and I genuinely find it better than Google Shopping.
Only time will tell who the winner will be.
But one thing is clear:
For the first time in 30 years, the rules of the internet are being rewritten.
