ChatGPT is turning into a social media.
It already has twice as many active users as LinkedIn.
→ 600M monthly active users for GPT
→ 310M for LinkedIn
And if you've ever created an image in ChatGPT, you’ve seen the prompt:
“Share on social.”
This is what drove the Studio Ghibli image trend viral.
But look closely, no WhatsApp or Instagram in the options.
Why? Because they’re not meant for friends.
They're meant for feeds. For virality.
Now comes the biggest move yet:
“Sign in with ChatGPT.”
This is the most social-media feature of all!
Facebook built its empire on it, back in 2008.
Now OpenAI is replicating the playbook.
“Sign in with” gives you two things:
1️⃣ Frictionless login → more signups → more usage → more network effects.
2️⃣ Cross-platform data → the backbone of ads targeting.
And it doesn’t stop there.
The homepage of Sora already looks like a social feed.
A scrollable stream of AI-generated images and videos.
In fact, it seems OpenAI might launch an actual social media platform.
Possibly a X-like standalone app.
It's more and more clear how AI isn’t a feature anymore.
It’s a product.
It needs its own playground.
This is why Google and Microsoft have been relatively unsuccessful at integrating AI into their existing apps.
Zuckerberg is watching very, very closely 😅
