Last week, I had the honour of speaking at SMX London, one of the largest and most popular Search Marketing conferences in Europe.
My talk was about Google Search Ads 360 and its new Templates feature.
To my surprise, only few attendees were familiar with Google Search Ads 360, which is the enterprise version of the more popular Google Ads.
Even fewer were familiar with the Templates feature, or its former version Inventory Campaigns.
On the hand, this made my talk a nice discovery for many, but on the other hand, a not very relevant one for many others, since they won't use Search Ads 360 anyway.
All of this made me realise how SMG Swiss Marketplace Group, my employer, despite being a fairly small advertiser, has very advanced and well funded Performance Marketing, of which I'm proudly part of.
We do innovative things most of our international peers don't do, including popular agencies.
I've been doing this "job" for over 8 years now, but it's never been just a job.
For better or for worse, Performance and Digital Marketing has always been a great personal passion of mine, on which I often spend evenings and weekends as well.
This passion is clearly reflected in the high quality and innovative drive of my and my team's work, which is now internationally recognised, thanks to events like SMX - Search Marketing Expo.
A big thanks to Sandra Finlay for allowing me to share my expertise in London. Look forward to doing this again!
Also huge thanks to my "unaware" mentors I shared the stage with, Simo Ahava, Rand Fishkin, Frederick Vallaeys.
