Imagine managing every ad campaign directly through ChatGPT.
From Google Ads to TikTok and Programmatic. All by just asking “target sport enthusiasts with a 10k budget”.
That’s what the folks at AdCP are building.
An MCP connector designed to unify all ad platforms in one place.
From audience targeting and campaign activations, to reporting.
Not sure it will ever take off.
It seems the big players aren’t on board yet.
Still, the idea is intriguing.
One way or another, we’re heading there.
Since even AI chatbots will soon sell ads themselves, AI-driven buying will become the natural default.
Even now, tools like Google Search Ads 360 are bringing more platforms under one roof, soon including Meta and Criteo as well.
I gave a webinar about this last week.
Because despite few giants and budget concentration, the ad industry is still very fragmented and overly complex.
Maybe this is how we finally start to simplify it.
