Hey👋,
I'm Giacomo

33% of Trump’s wealth is in $TRUMP.

37% is in shares of Truth Social.

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Donald Trump is the most successful content creator in history!

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By becoming POTUS, he built the most viral content engine the world has ever seen.

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Now he's monetising it like crazy:

· meme coins.

· a loss-making (but highly valuable) social network.

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70% of his fortune is backed by... well, attention.

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No cash flow, no fundamentals. Just fame.

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Forget product-market fit, this is president-market fit. 😂 cit. ChatGPT

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Trump built the most profitable personal brand in history!

CustomGPTs are the most underrated marketing hack of 2025.

If you’re a marketer and not building loads of them, you’re missing out big time.

Why?
Because they rank on Google!

They show up for relevant search queries + “chatgpt”.
And when people click, they land straight into your ecosystem.

Example:
If someone looks to improve their writing with ChatGPT, they’ll likely find my CustomGPT, Improve Text.

They click, they use it, they might not even realise it’s a CustomGPT.

But now they’re in my funnel:
• they see my name.
• they might explore more of my GPTs.
• m aybe even visit my website or socials.

The ultimate hack?
Build GPTs around high-intent keywords in your niche.
Then write the GPT description like a killer SEO meta description.

ChatGPT isn’t just an AI tool.
It’s a full-stack marketing engine.

Start treating it like one.

AI use case of the day:

infographics made in minutes.

A few weeks ago, I shared a visual breakdown of AI-driven workforce shifts at major companies.

It looked great and data-rich.
And it was 100% AI-generated, with ChatGPT.

Here’s how I did it:

· Asked GPT to list companies that publicly announced AI-related layoffs or workforce changes.

· Turned that list into a clean, structured table.

· Transformed the table into an infographic.

No prompts about colors.
No design instructions.
No layout preferences.

The first result was already spot on.

From idea to post in minutes!

Microsoft just posted a record quarter.

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And announced another 6,000 layoffs.

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Is AI to blame?

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Absolutely.

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Big Tech is riding the AI wave like crazy. Quarter after quarter, they’re smashing profit records. Yet, they keep reducing headcount.

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Why? Because the economics of AI are brutal.

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Microsoft, the biggest backer of OpenAI, is investing billions into cloud infrastructure to feed the insatiable demands of ChatGPT and Copilot.

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These machines need data centers, not desks.

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And if you’re spending so much somewhere you might need to save somewhere else.

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Satya Nadella recently claimed that 30% of code is AI-generated.

That means fewer engineers, more servers.

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AI isn’t just disrupting labor.

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It’s reshaping the definition of productivity.

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The winners remain the shovel sellers and whoever manages to turn AI into an asset instead of a threat.

Moderna just joined the AI club.

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After Klarna, Shopify, Duolingo and others, another industry giant is rethinking its org chart for an AI-first future.

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Moderna is merging its HR and tech departments, under a new Chief People and Digital Technology Officer, Tracey Franklin.

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Her goal will be to understand where AI replaces human labor and where new, AI-native roles should emerge.

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In HR, the shift is already underway:

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“It’s like your virtual HR, AI agent. It’s what would normally be a junior-level HR analyst type, we’ve now converted into a GPT”.

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Every company, in every sector, is quietly adapting to an Ai-first future.

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One team, one job description and one AI agent at a time.

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Let that sink in! cit.

Ai will not disrupt the labour market.

IT IS disrupting it right here right now!

Just came across this job ad by Anthropic in Dublin.

I’m no expert on salaries, HR or anything, but €112k for a recruiting coordinator with 2 years of experience sounds like a LOT!

I think “normal” companies pay in the 25-40k range for the same role and seniority.

Anyone who knows more about this?

ChatGPT knows you scaringly well!

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It was able to guess my appearance and even create an image of me.

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While the description matched quite well, the image not really 😅 but good try!

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Also, it's able to estimate my interests, favourite movies (perfect guess btw!), next trips and more.

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What it cannot guess it just picks from the internet, LinkedIn etc.

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All this information will be sold to advertisers soon.

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The next era of online marketing and advertising is coming!

Klarna, Shopify, Duolingo and now Fiverr all made bold statements about how Ai is impacting their workforce.

But here's what's ACTUALLY happening with Ai and the labour market.

For the first time in history, a new technology is replacing knowledge work instead of manual labour.

Think of the tractor. 🚜
It replaced manual work in the fields previously done by farmers or animals.

Think of the personal computer. 💻
It replaced manual clerical work.

Go even further in the past, think of the industrial revolution. 🏭
Automated machines replaced individual craftsmen.

These technologies proved more cost efficient than manual labour.

Now Ai is more productive and cost efficient than even highly-skilled knowledge workers.

This is completely unprecedented!

The transition from manual labour to knowledge work allowed the west to become rich while working shorter hours.

Now Ai is taking over knowledge work.
Shall we go back to manual work then?

No, otherwise we'll become less productive and poorer.

So what to do?

Just prepare to become the best of the best at what you do,
so good that Ai will never beat you.

Like Micha Kaufman said,
"easy" is gone, "hard" is the new easy (taken over by Ai) and "impossible" is the new hard.

So prepare to do impossible things or Ai will definitely take your job.

Meanwhile, who owns the Ai and the few key knowledge workers left will MASSIVELY increase their productivity and wealth.

This is will create enormous inequalities.

But why using future tense.
This is happening as we speak.

Big tech companies are taking over larger chunks of the market leaving smaller space for competition, while laying off thousands of employees.

Those who remain earn 3 to 5 times more than what other companies are willing to pay.

Ai is just boosting this trend.

Any thoughts?

Elon Musk just built a new city.

It's in Texas. It's called Starbase.

What started as the home of SpaceX’s launch site is now officially a city, with its own mayor, Bobby Pedden, a long-time SpaceX employee.

It's a 21st century company town.
You don’t apply to live there, you get recruited!

According to the new official X account, Starbase aims to "build the best community possible", for "the future of humanity’s place in space."

Is Starbase a living prototype of a Martian colony??

We’re officially in sci-fi territory here 🚀

Back to earth, establishing Starbase as an official city makes it easier to get around bureaucracy, when dealing with launch permissions road closures etc.

Elon desperately needed a win, and he got it.

Key takeaway:
Elon is mad serious about space and about everything he does.
The mantra still holds: never bet against Elon!

Ai broke the labour productivity equation.

Pre-Ai:

Technological innovations →
Higher productivity →
Higher output per worker →
Same number of workers →
More wealth for all.

Post-Ai

Ai innovations →
Higher productivity →
Esponentially higher output per worker →
❌Fewer workers →
Same output →
Lower costs →
❌More wealth for few.

Employers are realising that Ai is cheaper than many of their employees, especially in fields like coding, content, graphic design and customer service.

By replacing humans with Ai, companies can save money while delivering the same output.
It’s as simple as that.

Sometimes they can deliver even higher output with fewer workers!

The shift is happening so fast that many employees don’t have time to transition to other careers.

This time it’s different.