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Why Zapier isn’t an AI agent (and what actually is)

Zapier automations are NOT AI agents.

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And yet, many people sell automations as "AI agents." They’re not.

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Here’s the difference:

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What an AI agent actually is:

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A system that, given a problem (even a vague one), figures out the best way to solve it. It decides its own steps and executes them autonomously.

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Here's how an AI agent and a regular automation solve the same task:

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“Book the cheapest flight from Switzerland to London on May 7th.”

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👉 AI agent:

It searches the web, compares multiple flights dynamically, finds the best option, and (ideally) books it.

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👉 Zapier automation:

A rigid, predefined workflow that follows explicit step-by-step instructions.

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Steps:

1️⃣ Get ChatGPT to generate Python code to scrape Skyscanner.

2️⃣ Run the code (fingers crossed it works).

3️⃣ Scrape Zurich-Heathrow flights.

4️⃣ Scrape Zurich-Stansted flights.

5️⃣ Scrape Geneva flights…

🔹 … Step 15: Get ChatGPT to determine the cheapest flight.

🔹 … Step 16: Open Skyscanner and book it yourself.

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Key difference:

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Automations follow preset instructions, you tell them exactly what to do. AI agents figure things out on their own.

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Both can solve the problem. But agents are flexible, like a human.

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For example, if you want to change the flight date with an AI agent, you simply update your initial prompt. The same as changing the dates on Skyscanner.

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With Zapier, you need to edit the entire workflow.

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Have you tried some of these?

A Make workflow connects HTTP file retrieval, JSON parsing, OpenAI completion and Webflow item creation.
A Make workflow connects HTTP file retrieval, JSON parsing, OpenAI completion and Webflow item creation.