Benedict Evans asks why Daily Active Usage for AI chatbots is so bad.
Just a matter of time or a product problem? I have another hypothesis 👇
Price. 🫰
I see teenagers using ChatGPT for homework, online searches and more often, for personal advice. Be it relationship advice, emotional support, life decisions, and more.
When teenagers embrace a technology, you know it's a cultural shift in the making.
But they can't afford the monthly subscription.
$20/month is a lot of money for a teenage student.
The free version of GPT and other chatbots is usually very limited.
Clearly they cannot use it as heavily as they wanted.
This is the "product" problem.
ChatGPT has the potential of becoming a daily companion to teenagers and adults, just like Instagram and TikTok are.
(I argued ChatGPT is booming a social media in a previous post).
But not for $20/month. That's more expensive than Netflix!
The solution?
Free with ads.
I’m 100% convinced that’s where the AI chatbot industry is headed.
Once that happens, we'll see irreversible mass adoption.
The platform shift will be completed.
The same way it happened with Google first and social media later.
Any thoughts?
