Why Montenegro feels like Europe's next growth story
Just back from my favourite place in Europe.
Â
Montenegro 🇲🇪
Â
Tivat and the bay of Kotor are thriving. It’s construction work everywhere. From luxury apartment buildings, to villas, marinas and general infrastructure.
Â
It seems tourists from all over the world are finally discovering this gem.
Â
In the streets you hear a vast array of languages, from the local Montenegrin, to Serbian, Russian, German, American and British English, French, Spanish. No Italian though!
Â
Although there are no Italians in sight, everything is being built as a little Italy. The narrow streets, terrazzas, gelato places.
Â
Luxury developments, shops and restaurants have mostly Italian names: “Porto”, “Brezza”, “Marea”, “Il Posto Giusto”, “Navale” etc.
Â
Italian language is a brand in itself.
Â
Tivat was a small local village until 15 years ago. Now it’s home to one of the most popular and luxurious marinas in the Mediterranean.
Â
There’s a lot of optimism in the air.
Â
Investments are flowing in.
Â
Feeling such optimism in Europe gives me a sense of relief and hope during these strange times.
Â
No surprise Montenegro is the next candidate to join the EU. The national airline planes already proudly show the “28 by 28” livery.
Â
28th EU country by 2028.
Â
I root for them. It will bring a new gem to our beautiful Europe.
Â
The photo is taken from a terrazza in Herceg Novi, probably my favourite spot in the whole bay.


