Hey👋,
I'm Giacomo

I help brands grow in the age of AI

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Portrait of Giacomo Iotti with short dark hair and brown eyes, wearing a dark turtleneck and a dark checkered blazer against a dark background.
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Open on LinkedIn

A flight lesson in choosing passion over the metrics

I’ve been absent from LinkedIn for two weeks.

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I was busy…

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Taking flight lessons!

(no, I wish 😅)

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But I did fly, thanks to my incredible pilot friend, Rafal PAWLOWSKI, PhD.

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Sometimes we forget why we work.

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We don't work to afford stocks or Bitcoin.

And seeing it all vanishes at the next White House press conference 😂

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We work to afford time and money for experiences like this.

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Rafal’s passion for flying is pure.

No agenda. No career goals.

Just pure passion.

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And that’s what life should be about.

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I am passionate about posting here on LinkedIn.

But let’s be real… I have an agenda behind it.

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There’s nothing wrong with pursuing strategic goals.

But let’s not forget, not everything needs to have an agenda.

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Some passions should just… fly ✈️

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That said, I have indeed been busy, not just flying, but creating something I’m genuinely proud of.

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Final touches in progress, can’t wait to share it here soon!

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It’s a passion project, that happens to align with my agenda :)

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Until then, I’m back to my regular posting.

And hopefully, more flying too!

Giacomo Iotti gives a thumbs-up from a small aircraft cockpit, wearing a headset with snow-covered mountains behind him.
Giacomo Iotti gives a thumbs-up from a small aircraft cockpit, wearing a headset with snow-covered mountains behind him.