Couldn't agree more with this post.

A new era of marketing is here,
whether we like it or not.

Yet, many technical marketers are still in denial.

Their "hacks" just don't work anymore.

👉 Channel attribution?
Dead ⚰️
Killed by privacy regulations, death of cookies and death of clicks.

👉 Granular targeting?
Dead ⚰️
Killed by AI media buying and privacy regulations.

👉 SEO hacks?
Dead ⚰️
Killed by AI search.

👉 Funnel?
Dead ⚰️
Killed by the Messy Middle and the new AI-mediated consumer journey.

So what's left?

The FUNDAMENTALS of brand building.
Just like in the pre-internet era.

Bold ideas.
Creativity.
Strong PR.
Quality Content.
Broad reach.

These are the marketing elements that will define successful brands going forward.