Couldn't agree more with this post.
A new era of marketing is here,
whether we like it or not.
Yet, many technical marketers are still in denial.
Their "hacks" just don't work anymore.
👉 Channel attribution?
Dead ⚰️
Killed by privacy regulations, death of cookies and death of clicks.
👉 Granular targeting?
Dead ⚰️
Killed by AI media buying and privacy regulations.
👉 SEO hacks?
Dead ⚰️
Killed by AI search.
👉 Funnel?
Dead ⚰️
Killed by the Messy Middle and the new AI-mediated consumer journey.
So what's left?
The FUNDAMENTALS of brand building.
Just like in the pre-internet era.
Bold ideas.
Creativity.
Strong PR.
Quality Content.
Broad reach.
These are the marketing elements that will define successful brands going forward.
