💰The internet is going premium.

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We're witnessing a fundamental business shift:

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The ad-supported internet is giving way to a subscription-based model.

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Just look at social media:

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‍LinkedIn Premium: $29.99+ / month

‍X Premium: $3+ / month

‍Meta Verified: $11.99+ / month

‍YouTube Premium: $13.99 / month

‍Snap Inc.+: $3.99 / month

‍Telegram Messenger Premium: $4.99 / month

‍Reddit, Inc. Premium: $5.99 / month

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Even TikTok is testing an ad-free $4.99/month subscription!

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Search is no different:

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‍Perplexity Pro: $20 / month (soon launching its own premium? browser)

‍ChatGPT DeepSearch: $200 / month

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Soon, paying for a "good enough" version of the internet will be the norm.

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This changes everything:

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Digital marketing, advertising, website UX, etc

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Are we ready for a world where the best online experience comes with a price tag?