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Giacomo Iotti
Making sense of the AI Marketing revolution
September 20, 2025
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switzerland-leads-innovation-us-trails-in-third

Switzerland leads innovation: US trails in third

Switzerland is consistently at the top of the world’s most innovative countries.

 

Essentially, it’s the place to be!

 

US only third place despite AI breakthrough, crazy!

 

Oh, and among the top 15 countries, 8 are in Europe. More than half 😏.

 

Just to add some data to the never-ending Europe vs US discussion.

 

Global Innovation Index rankings from 2020 to 2025, led by Switzerland, with the United States third and South Korea fourth.
Global Innovation Index rankings from 2020 to 2025, led by Switzerland, with the United States third and South Korea fourth.