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I help marketers and business leaders like you make sense of the AI Marketing revolution

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Portrait of Giacomo Iotti with short dark hair and brown eyes, wearing a dark turtleneck and a dark checkered blazer against a dark background.
Giacomo Iotti
Making sense of the AI Marketing revolution
July 22, 2026
...
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speculative-interview-questions-are-pointless-unless-a-role-needs-them

Asking, "How many ping-pong balls fit in a Boeing 747?" during an interview is absolutely pointless unless the job actually requires someone to calculate how many ping-pong balls fit in a Boeing 747 on the spot.

 

Mark Horstman, The Effective Hiring Manager.

 

Really loving this book