Perplexity is launching its own browser!

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It makes a lot of sense. Here’s why: 👇

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Yesterday, Perplexity announced its new “Agentic” browser: Comet.

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The strategy is to own the entire user journey, from search to browsing, and even to shopping with features like "Shop like a Pro."

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Pro subscriptions and shopping can be profitable, but last November Perplexity admitted that "subscriptions alone do not generate enough revenue."

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So, where do you find extra revenue streams?

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Advertising, of course!

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Perplexity has already started to test sponsored follow-up questions in its AI chatbot. But with its own browser, it’s going all in. 🚀

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Owning a browser means owning:

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↳ How cookies and user data are stored.

↳ How ads are targeted, displayed, and monetised

↳ How users interact with search and shopping.

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Even social media giants like Meta and TikTok route external links through their own in-app browsers.

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AI is supposed to change everything…

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Yet, AI companies are falling back on traditional business models, like advertising.

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The big question is:

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Why hasn’t Google done this with Chrome and Gemini? 🤔

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Not yet, but they will. Inevitably.

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At that point, will Perplexity still stand a chance?

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