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Meta's profit doubled while headcount faces a reset

Meta’s hiring is a reckless roller coaster 😂.

 

Now the company is planning another round of layoffs impacting ~20% of the workforce, around 16,000 employees.

 

If it happens, Meta’s headcount will drop back to pre-2021 levels.

 

In other words:
a full reset of the massive hiring spree during the post-COVID tech frenzy.

 

But wait a sec...

 

While headcount is going backwards, profits are through the roof. Meta’s net income jumped from $29.1B in 2020 to $60.46B in 2025.

 

That’s a 108% increase! 🤯 Roughly the same scale of workforce-> Twice the profit!

 

So let’s stop with the comfortable narrative:
"Tech is just correcting excessive hiring."

 

Productivity is exploding.
Fewer people.
More output.

 

If this isn’t AI-driven productivity, I’m not sure what is.

 

Chart courtesy of Claude: Meta headcount between 2019 and 2026.