Hey👋,
I'm Giacomo

Marketers, what can we learn from this chart?

1️⃣ Reddit alone gets 40% of all LLM citations.
That’s a massively skewed distribution toward the top.

2️⃣ The top-cited brands are huge, high-traffic websites.
LLMs clearly favour big names.
Makes sense, they’re statistical engines.
The more a brand is known, the more chances it shows up in the model’s training data.

3️⃣ Most of them are platforms.
Not publishers or blogs, not retailers, not producers.

So...

If you’re a small business,
forget about “LLM visibility.” That’s not your game.

If you’re a large business (but not in the top 20),
you can play. But keep in mind, platforms will still win.

If you’re in the top 20,
congrats, you made it.
But now hold that position tight, the challengers are more aggressive than ever.

Two obvious takeaways:

-> Be on all these platforms.
Reddit is the most cited domain, but it doesn’t have content of its own. It’s your content that will be surfaced!
Same story for most of the other top domains.

-> If you’re small, grow!
Sounds obvious, but it’s worth repeating.
How? online PR and wide-reach ads.