It seems I'm a "very obscure person". Thanks Claude! 😐

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Here is what I'm doing to optimise my personal brand in the age of Ai 👇

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I try new chatbots and always ask the same question:

Who is Giacomo Iotti?

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-> Claude has no clue.

I appear to be "a very obscure person".

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-> DeepSeek admits I’m not widely known.

Fair enough. But it claims to be updated to October 2023? I expected better!

When I tried again with search enabled… it was “busy.” 😒

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-> Grok gets closer, but mixes my profile with another Giacomo Iotti.

Turns out, I’m a “multifaceted” individual. True, but I’ve never been a TV director, yet!

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-> ChatGPT finally recognises me!

It gives a solid summary and cites my personal website.

Interesting how it picks different articles each time. I’d love to know the logic behind that.

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-> Perplexity is by far the best.

Pulls a detailed professional background with sources like my website, LinkedIn, corporate pages, and more.

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Some takeaways:

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1. Claude, please add a search function!

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2. SEO in the Ai era is different.

Forget ranking, traffic and clicks, now it's all about Ai reputation.

‍Jes Scholz I think you would agree on this one :)

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3. Your Ai reputation evolves.

Over the past year, I’ve seen Ai responses shift as I updated my website, LinkedIn, and articles. Makes me wonder: how does Ai chooses what content to show each time?

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4. The importance of a personal brand.

It doesn't matter I have just few followers or little traffic to my website.

What matters is that Ai knows me!

And I’m proud of that, it means I’m on the right path.

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Next step?

Adding "Who is Giacomo Iotti?" as a FAQ to my About Page.

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Have you asked AI about your name yet?