ChatGPT knows you better than anyone else.

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They recently introduced two new memory features:

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· Saved Memories

· Chat History

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➤ Saved Memories

let you save and view any information you want GPT to remember about you.

You can simply ask GPT "remember this" and it will save it in your memories.

You can edit or delete memories at any time.

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➤ Chat History

let GPT learn from and reference all your previous conversations.

You don't proactively save memories. Rather, GPT will automatically remember what matters most.

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Unlike with Google or Meta, you have great control over what GPT remembers about you.

You can delete saved memories or start a "temporary" conversation if you don't want GPT to "remember".

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GPT is becoming your truly PERSONAL assistant, who knows your needs better than anyone else.

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Now, the performance marketer in me can't help but think of the ENORMOUS advertising value this information has.

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It's only logical GPT will start selling these "memories" to advertisers.

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It'll be a whole new era of performance marketing and audience targeting.

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💡 It won't be about inferring what people want based on their browsing behaviour, it'll be about knowing exactly what they want because they explicitly told their assistant!