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I'm Giacomo

I help brands grow in the age of AI

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Portrait of Giacomo Iotti with short dark hair and brown eyes, wearing a dark turtleneck and a dark checkered blazer against a dark background.
Giacomo Iotti
Making sense of the AI Marketing revolution
July 22, 2025
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how-a-coldplay-ticket-made-me-discover-astronomer

How a Coldplay ticket made me discover Astronomer

Looking to stand out?

 

Easy. Gift a Coldplay ticket to to your CEO 😂

 

I had never heard of Astronomer before.
Now I have.

 

Now I know who they are, what they do and even found out some teams at my employer use its tools.

 

Earned media at its best 😅!

 

Google Trends chart showing US interest in Astronomer spiking sharply after the viral Coldplay incident.
Google Trends chart showing US interest in Astronomer spiking sharply after the viral Coldplay incident.