Headshot of Giacomo Iotti, a B2C digital marketing manager who likes to write about digital news and trends.

Online marketing | Digital news & Trends

Healthcare is the next gold rush for tech companies

healthcare
big tech
amazon
The entrance of #tech giants in this multi-billion market should benefit patients, but...

#Healthcare is the next gold rush for tech companies.

It's not the first time Amazon makes an acquisition in the health space. It acquired PillPack in 2018 and used it to launch its own online pharmacy, on top of developing Amazon Care, a telemedicine service.

The entrance of #tech giants in this multi-billion market should benefit patients, by digitising and simplifying the way they access health services.

This is not without risks. Just to mention a couple:

🚫 Healthcare should care about patients first rather than stock growth.

🚫 On top of knowing everything about our online behaviour, tech companies will now know about our health condition.

What other risks or opportunities can you think of?

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