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I help brands grow in the age of AI

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Portrait of Giacomo Iotti with short dark hair and brown eyes, wearing a dark turtleneck and a dark checkered blazer against a dark background.
Giacomo Iotti
Making sense of the AI Marketing revolution
June 20, 2026
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hard-work-is-the-core-of-marketing-and-seo-in-the-ai-era

SEO’s AI-era edge is still unglamorous hard work

Finally someone said it out loud.

 

After a decade of marketing “nerdification”, even Google brings us back to the fundamentals.

 

Marketing and SEO in the age of AI is just marketing, the way even a pratictioner from the 50s would understand.

 

The most underrated marketing skill in the age of AI?

 

Hard work!

 

Stop nerdify around hacks, tricks, tools, esoteric measurement methods.

 

Just do the work!
Old-fashioned, old-school, hands-on work.

 

Top quality work and top quality content will never go out of fashion.

 

Marketer building a durable foundation by hand while shortcut machines sit abandoned