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I'm Giacomo

I help marketers and business leaders like you make sense of the AI Marketing revolution

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Giacomo Iotti
Making sense of the AI Marketing revolution
July 21, 2026
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first-rule-of-hiring-don-t-hire

First rule of hiring: don't hire.

 

The first line on the first page of the first chapter.
You probably don't need to read any further :)

 

Mark Horstman loving your books!

 

Black cover with grey dot grid, orange sphere, blue spheres; Mark Horstman, The Effective Hiring Manager, Wiley.
Black cover with grey dot grid, orange sphere, blue spheres; Mark Horstman, The Effective Hiring Manager, Wiley.