The richer you are, the less lonely you are.
Over the holidays I kept thinking about biases and how hard it is to see the world from a different angle.
And I saw a chart that flipped my assumptions.
Common knowledge goes like this:
Poorer societies are less individualistic and more community-driven, hence less lonely. What we think of Africa, for example.
Maybe this belief comes from a Catholic general dislike of wealth.
Maybe it comes from somewhere else, I don't know.
Either way, it's just wrong.
The data tells a different story.
The wealthier you are, the less lonely you are.
Madagascar is the loneliest place on earth.
India is more lonely than the US.
Honestly, it makes logical sense.
With money you outsource chores and gain more time for friends and family.
So, as a marketer and business person, that's a great reminder:
Look at the data before you fall for a narrative!
