Welcome to the agentic commerce!
Instacart is partnering with OpenAI to launch the first fully integrated grocery checkout inside ChatGPT.
"From meal inspiration to doorstep delivery without ever leaving the conversation."
The entire consumer journey, from discovery to final transaction, happens right there.
And the best part is that users don’t even need to mention Instacart. Conversations about food and recipes automatically trigger the purchase journey.
Imagine you ask: "Show me an apple pie recipe."
ChatGPT suggests the recipe. It lists the ingredients.
And it prompts you to buy them immediately via Instacart.
The definition of frictionless UX!
But...
What if you are an Instacart competitor?
How do you influence this purchase journey? How do you divert users to your platform instead?
These questions are at the core of the upcoming shift in online marketing!
From browsing to chatting;
From clicks and site visits, to mentions and product integration.
For now there are no clear answers.
Except striking a better deal with OpenAI, of course 😅
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Every day, I share insights into the new marketing in the age of AI, trying to help marketers and businesses leaders make sense of this revolution.
