Repeat with me:
ChatGPT is not an AI model.
ChatGPT is not an AI chatbot.
ChatGPT is not a search engine.
ChatGPT is becoming something much bigger.
A whole new marketing ecosystem.
This week, OpenAI launched Apps, open to everyone.
Yes, even in the EU & CH đ
Any developer can now build an app for ChatGPT.
Apps can be triggered manually in normal conversations, by typing @ + AppName. But OpenAI is already âexperimenting with ways to surface relevant, helpful apps directly within conversationsâusing signals like conversational context, app usage patterns, and user preferences.â
Translation đ
Apps will seamlessly activate in conversations without users even realising it.
Youâre discussing options for a ski vacation?
ChatGPT triggers Booking[.]com and TripAdvisor to improve the answer and link to hotels and packages.
Youâre looking for Christmas recipes?
ChatGPT triggers Instacart and seamlessly suggests ingredients to buy đ
Now the real question for marketers:
How do I make sure my app is triggered instead of a competitorâs?
That question is worth $$$.
And right now, nobody knows the answer.
But one thing is certain: sponsored placements are coming.
OpenAI is already âexploring additional monetization options over time, including digital goods.â
Meaning -> one way to get triggered will be to pay OpenAI.
DĂŠjĂ vu of the Apple App Store? đ
The marketing world is being completely rewired.
The only question left:
Are we ready for it?
