ChatGPT ads donât change advertising.
They change what performance marketing even means!
OpenAI just confirmed it will experiment with ads inside ChatGPT.
What we know so far:
- US only.
- Free and Go tiers only (Go = new $8/month, US-only plan).
- Ads clearly labelled, fully separated from organic answers.
- No native sponsored mentions (for now).
So far, so reasonable.
But the philosophy behind it, is where things get interesting. đ¤
OpenAI says ads are simply a way to make AI accessible to everyone.
Mission > profit.
They also claim they will never optimise for time spent on ChatGPT, prioritising user experience over revenue.
If this sounds familiar, it should.
Thatâs exactly how Google talked in its early days:
Get users to the best answer, as fast as possible. Then get out of the way.
But we all know how that ended. Google barely sends clicks away now.
So hereâs the real shift đ
Conversational ads!
After seeing an ad, users will be able to chat directly with the advertiser inside ChatGPT.
And letâs be honest:
That is optimising for time spent, LoLđ
And it changes everything for marketers:
- Landing page is no longer the goal.
- Conversations come first.
- Traffic comes second.
Clicks and traffic were easy to track and optimise for.
But conversations? Good luck!
The basic rules of performance marketing are being rewritten.
And once again, it's day one!
