Please don't tag my girlfriend in this post.
She thinks I spent weeks researching her Christmas gift. It took me 3 minutes while on the bus!

Like every year, I'm running late with Christmas gifts.
But at least this time I knew exactly what she wanted: a sushi rice maker.

Problem is,
I know nothing about sushi.
I know nothing about rice makers.

And I hate browsing 50 different tabs comparing specs I don't have time to understand. 😭

But I still tried.

I spent hours researching.
Too many options. Too little time.
I was burned out before I even clicked "add to cart."

Desperate, I tried the new ChatGPT Shopping Research.

I typed one prompt: "find a sushi rice maker under 100chf".

My mind was blown 🤯.

Instead of giving me a list of links, it acted like a sales consultant.
It asked me the questions:

Preferred capacity? (I clicked 1-2 cups).
Main features? (I clicked Non-stick & Quick cook).

In minutes, it gave me a single best recommendation.

One option. One price. One link.
Loved it 😍.

I clicked, paid via TWINT on mobile, delivery is already tomorrow.
Christmas is saved. 🎉

Thanks ChatGPT!

My takeaway as a marketer:

I usually avoid online shopping because of the "decision fatigue."
I really hate browsing products. It drains me.
I rather go to a physical shop and just ask the personnel.

But this time I didn't browse.
No reviews articles, no influencers videos. No links, no clicks.

I just asked. And GPT delivered. In minutes.

This is the future of eCommerce, and I’m never going back to browsing again.
Many others will do the same.

This changes everything in marketing, whether we like it or not.

And you, have you tried AI for holiday shopping yet, or are you still browsing with 15 tabs open? 👇