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I'm Giacomo

Making sense of the AI Marketing revolution

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AI didn’t replace humans…
It multiplied HR. 🤯

 

A paradox.

 

AI-related layoffs are at an all-time high.
And layoffs require… a lot of HR! 😅

 

Jokes aside, AI isn’t just shrinking the workforce. It’s reshaping it.

 

New roles and workflows that trigger large organisational change.
And that’s where HR steps in.

 

Take Moderna.
They merged IT and HR under the Chief Human Resources Officer.

 

Sounds bizarre, until you think about it:
Today, corporate AI is mostly about work processes. IT manages the tech. HR manages the human system around it.
They are two sides of the same transformation.

 

Being that said,
HR itself has become a major target of AI-related layoffs.
Yes, layoffs require HR. But fewer hires mean fewer HR roles too.

 

That likely explains why HR growth started slowing in 2023–2024.

 

A paradox, again. 😅

 

So what’s the takeaway here?
We’re living in damn strange times!

 

Did you also find this chart surprising?

 

Line graph showing rising HR employment compared to all occupations.